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The team at Reactive was tasked with imagining and building a transformative digital platform for the Australian agricultural industry.
The platform will deliver the most up-to-date food and agribusiness news, weather and market information, integrate cutting-edge digital agriculture tools and unite the voice of the industry with campaigns and live policy development.
My work has involved Content Audits, Research, Personas, Content Marketing and Content Strategies to determine both the substance and structure of NFF Content for the new platform and how that content is managed through workflows and governance.
Skills: Content Strategy, User Experience, Editorial Planning, User-centred design, Agile.