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Reactive was commissioned by VicHealth to showcase their diversity of programs, highlight the organisation’s news and events, and encourage newsletter sign ups and participation in their social media channels with a digital transformation of their website.
I consulted to VicHealth in the discovery phase of the project and produced a Content Style Guide to help Vic Health editorial staff capitalise on the new CMS and create innovative and actionable content for the new site.
Skills: Content Strategy, User Experience, Editorial Planning, User-centred design, Agile.