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Created and managed by Reactive, the University of the Incredible was conceived to guide a new generation to a healthier lifeLeveraging new media platforms like Google Hangouts, Vimeo and SlideShare, I worked with a team of designers to ideate, plan, re-purpose and refresh 50 years worth of Weight Watchers health education, products, tools, tips and recipes. The project won Official Webby Honoree in the Health and Pharmaceuticals category at the 2015 Webby Awards.
See below for samples of the work and on the (now archived) University of the Incredible website.
Skills: Editorial Planning, Creative Ideation, Copywriting, Copy Editing, Reporting.